During the winter a key branding opportunity is assisting your employees, members or students to stay warm. BUT there is much more that can be accomplished with the right winter wear.
Build Community
You can build a community and create long lasting brand loyalty with carefully chosen winter apparel – woolly beanies, scarves, gloves or hand warmers are always a winner. At PromoShop we believe that promotional merchandise has a pivotal place in your marketing strategy – at this time of year especially we can elevate your brand to a whole new level through effective product design and placement.
Build Brand Loyalty & Engagement with Thoughtful Merchandise
Winter is the perfect season for generating brand loyalty with practical, thoughtful products that serve a purpose. For example, a branded scarf provides an immediate benefit while watching from the sidelines on a cold day.
Branded Merchandise is your Walking Billboard
Branded scarves, beanies and gloves are always well received and are often kept for years – and they make customers feel valued. What better way to reinforce brand loyalty than to give customers something they will feel grateful for? Winter warmers provide the dual functionality of keeping patrons, club members and students warm, while also serving as walking billboards for your brand every time they are worn in public. Exceptional ,well-crafted winter merchandise bearing your logo will keep your brand to the forefront of your clients’ minds throughout the chilly winter period. High-quality designs and materials ensure that these items are worn repeatedly, increasing the frequency of brand exposure. By investing in well-crafted winter wear, you turn your clients or members into brand ambassadors who endorse and promote your brand every time they step out.
Winter Sports – Branded Uniforms
For sports clubs, branded uniforms, kit bags and training gear are a golden opportunity to bring your brand to life. Winter merchandise helps to create community. If you run a pub, you can develop custom winter merchandise to encourage patrons to visit more frequently. If you manage a club, you can use branded winter wear to build team spirit and community during winter competitions or member activities. If you work for a school, you can sell branded winter gear to raise money for new equipment or a school trip. Having a logo on quality winter apparel, helps to strengthen your community, and makes people feel more connected to each other, and more connected to your brand.
Promotional Merchandise increases Brand Loyalty
Promotional products can be very effective for increasing brand loyalty. If you gift thoughtful fleece jackets or puffers, for instance, clients may be more inclined to support you. Offer special edition or seasonal items, if possible, that reinforce the value you place on the relationship through the uniqueness of the item that you present. The more exclusive your products are and the higher perceived value they have the more of an edge you will establish.
Well-Designed Winter Apparel can Elevate Your Brand
Use winter to boost brand loyalty through innovative winter merchandise. As temperatures drop, we invite you to broaden your product selections to strengthen your community and enhance brand loyalty through innovative, quality merchandise. A quality selection of high-end winter warmers will not only keep you top of mind throughout the most challenging season for events and promotions, but will also keep your customers and employees happy, warm and comfortable.
