The green movement is here to stay. Customers today are demanding companies to adopt sustainable practices throughout the supply chain. Thus, as marketers and brand managers, you must be aware of how you are going to be perceived before green-lighting any marketing campaign.
Before you pick any promotional products to promote your business/brand, ask yourself: do you want your brand to be represented by cheap throwaway pens or rather be represented by more sustainable promotional products such as reusable coffee cups or reusable metal straws. The key to any marketing campaign is that you have a clear idea of your target audience and choose promotional merchandise that will be useful.
If you are looking at introducing eco-friendly and green into your company’s marketing vernacular? Promoshop has the merchandise to reach your audience. Please view the catalogue below and if you want to chat to one of our friendly promotional experts, please feel free to contact us.
