Promo Power
For Tough Times

In a tough economy like this one, marketers want to make sure every dollar spent is going to give them the right return on investment. One fail-safe strategy: Up your use of promotional products in every marketing campaign you do. According to the latest study from the Advertising Specialty Institute, promotional products beat nearly all other types of advertising media, including TV, print and radio, in terms of Cost Per Impression (CPI). The Advertising Impressions Study, which includes interviews with more than 6000 business people who had received promotional products, also revealed that a whopping 84% of recipients of promotional products remember the advertiser on the products they receive. Here are 10 compelling pieces of evidence from the survey to support including them in your marketing mix: